Bentley University Office of Sustainability Internship Designs
Tiny Mic Series
Sustainability Speaks
Sustainability Speaks is an annual “tiny mic” video series run by the office to promote student engagement and amplify campus voices around sustainability. During my internship, I continued the series by drafting interview questions and coordinating with a fellow intern to conduct on-campus interviews with students. With proper permissions, I recorded these interactions and edited them into short, engaging videos that were shared weekly on our social media platforms.
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The series fostered a strong sense of community and gave students a platform to share their thoughts and experiences. Many enjoyed seeing themselves or their peers featured, which helped boost visibility and connection with the office’s sustainability efforts. It was also a great teaching moment for interns to share the Office's efforts with peers and teach them about different campus sustainability initiatives. Producing the 2024–2025 videos was not only a rewarding creative experience but also a meaningful way to support student engagement and storytelling.
For Black History Month, I designed a visually engaging and thoughtfully curated social media series that was featured on the office’s official accounts. The campaign ran throughout February, with new posts released every Friday. Each post followed a consistent two-page layout, spotlighting a significant figure whose work had a meaningful impact on their community, with a particular emphasis on sustainability.
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The series was well-received, generating positive feedback and engagement across platforms. Its success directly inspired the development of the Women's History Month Mini Series, continuing the storytelling format and expanding our approach to inclusive, impact-driven content.
The Women's History Month campaign was modeled after the successful Black History Month Mini Series, following a structured and branded storytelling approach. It began with a general introductory post at the start of the month, setting the tone and outlining what audiences could expect. I created a consistent profile template to feature influential women, with each post highlighting their contributions to sustainability. These profiles included a summary of the individual, a quote, three major sustainability-related impacts, a call-to-action section featuring a recommended book and initiative, and a sources page to support the content.
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To further strengthen the campaign’s branding, I designed an additional post for International Women’s Day that matched the visual and thematic style of the series. This helped maintain cohesion across the campaign and reinforced its message throughout the month.
Falcons Finding Food
During my internship, I supported the launch of Falcons Finding Food, a new campus initiative designed to reduce food waste, combat food insecurity, and promote student well-being. The program allows campus members to receive real-time notifications when leftover food is available from catered events. Participants can then collect the food at no cost, using provided containers.
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I played a key role in the program’s brand development, drafting initial logo concepts and designing promotional materials for the launch. To build awareness and drive sign-ups, I also organized and led in-person marketing events across campus.
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The campaign was highly successful—many students and staff enrolled in the program, and it has continued to grow and expand since its launch.
Earth Month
Earth Month was one of our most impactful branding and marketing initiatives of the year, encompassing a wide range of activities including digital and field marketing, event coordination, promotional giveaways, and branded merchandise.
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I collaborated closely with my team to develop and execute a cohesive campaign identity across all touchpoints. This included branding and co-branding of weekly events hosted by our office and partner organizations. Each event was promoted through a templated calendar post, ensuring consistent visual identity and messaging throughout the month.
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To drive engagement, I designed a custom stamp card program that rewarded participation. Attendees could collect stamps at each event, and those who attended multiple events were eligible to enter a giveaway at the end of the month. We also integrated digital entry options via social media to expand our reach and grow our online presence, with weekly opportunities to win.
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A highlight of the campaign featured a sustainability-focused influencer at one of our key events. This not only boosted attendance but also amplified our message through their platform, enhancing the campaign’s visibility and credibility.