Kathleen Haddad
Junior Designer Content Strategist
Phone:
978-350-7414
Email:
A Bit About Me
Hi, I’m Kathleen Haddad — a recent Bentley University graduate with a B.A. in Creative Industries and a minor in Sociology, passionate about marketing, public relations, and digital storytelling.
Throughout my academic and professional journey, I’ve developed a strong foundation in crafting strategic marketing campaigns, managing social media platforms, and building brand narratives that connect with audiences. My experience spans content creation, campaign planning, influencer outreach, and digital analytics — all driven by a deep understanding of cultural trends and user behavior.
With hands-on skills in tools like Figma, and a background in usability testing and business analytics, I bring a creative yet data-informed approach to every project. Whether it’s launching a social media campaign, refining brand messaging, or engaging communities through digital platforms, I’m excited to bring fresh ideas and strategic thinking to the table.
I’m currently seeking opportunities in marketing, PR, or digital media where I can contribute to impactful campaigns and grow alongside innovative teams.
Let’s connect and collaborate on creating meaningful, results-driven content!
My Resume
EXPERIENCE
Marketing Coordinator
Quality Cleans LLC, Gardner, MA & Peterborough, NH
October 2025 – Present
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Serve as the sole marketing and branding lead, owning marketing strategy and execution across all company initiatives
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Lead full company rebrand, including brand identity development and cohesive rollout across digital and print channels
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Develop and maintain all branded marketing assets, ensuring consistency across customer touchpoints
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Manage digital marketing presence across website and social media platforms while executing field marketing to support client acquisition
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Partner with business leadership to align marketing efforts with operational goals and business growth
Marketing Coordinator (Intern)
Bentley University – Office of Sustainability, Waltham, MA
October 2024 – May 2025
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Led social media content strategy across platforms to drive campus engagement
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Coordinated 10+ community engagement initiatives reaching 1,000+ students and community members
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Supported marketing for major sustainability campaigns and events, including Earth Month and Falcons Finding Food
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Managed website updates and digital content using a content management system
Store Manager
A Thyme and A Place, Hubbardston, MA
August 2020 – Present
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Manage daily retail operations with up to $20,000 in daily revenue
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Oversee pricing strategy, inventory management, merchandising, and financial documentation
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Deliver high‑quality customer service for 100+ customers daily, fostering repeat business
EDUCATION
Bentley University, Waltham, MA
Bachelor of Science in Business, Creative Industries
Minor: Sociology
Honors: President’s List (Fall 2024, Spring 2025); Dean’s List (Spring 2024)
Relevant Coursework: Digital Public Relations; Fundamentals of Design; Web Design & Information Architecture; Marketing‑Operations Fundamentals
SKILLS
Marketing & Strategy: Brand development, rebranding, social media strategy, content marketing, campaign execution, field marketing
Creative: Graphic design, photography, videography, visual branding, UX‑informed layouts
Digital & Web: Website content management, SEO fundamentals, Google Business Profile optimization
Tools: Canva, WordPress, Wix, GoDaddy, Beaver Builder, Microsoft Office, Drupal, Figma
Additional: AI prompting, analytics‑aware content optimization