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Kathleen Haddad

Junior Designer Content Strategist

Phone:

978-350-7414

Email:

khaddad@falcon.bentley.edu

haddadkathleenm@gmail.com

​A Bit About Me

Hi, I’m Kathleen Haddad — a recent Bentley University graduate with a B.A. in Creative Industries and a minor in Sociology, passionate about marketing, public relations, and digital storytelling.

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Throughout my academic and professional journey, I’ve developed a strong foundation in crafting strategic marketing campaigns, managing social media platforms, and building brand narratives that connect with audiences. My experience spans content creation, campaign planning, influencer outreach, and digital analytics — all driven by a deep understanding of cultural trends and user behavior.

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With hands-on skills in tools like Figma, and a background in usability testing and business analytics, I bring a creative yet data-informed approach to every project. Whether it’s launching a social media campaign, refining brand messaging, or engaging communities through digital platforms, I’m excited to bring fresh ideas and strategic thinking to the table.

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I’m currently seeking opportunities in marketing, PR, or digital media where I can contribute to impactful campaigns and grow alongside innovative teams.

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Let’s connect and collaborate on creating meaningful, results-driven content!

My Resume

EXPERIENCE:

Bentley University Office of Sustainability, Waltham, MA           October 2024-May 2025

Marketing Coordinator- Intern

  • Manage social media accounts: curating content (graphics, polls, video series), posting, drafting all content captions, reposting, overseeing strategy for increasing engagement, and maintaining relationships across campus through account interactions.

  • Coordinated over 10 community engagement initiatives throughout the academic year, successfully connecting with and engaging over 1,000 community members across more than 10 events, fostering strong relationships and promoting active participation.

  • Innovated diverse engagement activities, including Fair Trade Fair, Earth Month initiatives, Tu Bishvat celebration, Bentley Dining cooking class, Tini Mic interviews, Give ‘N Go move-out program, and Falcons Finding Food launch and promotional tabling and outreach, enhancing community involvement and fostering a vibrant, participatory environment.

  • Developed and integrated concepts for content development and marketing strategies.

  • Initiated and led marketing planning sessions to create a robust marketing plan for Office of Sustainability events.

  •  Facilitated (physical/digital) marketing campaigns for various office events (containing a content calendar, graphic materials, and tailored content for staff, faculty, and student organizations outreach).

  • Oversaw the design and content management of the sustainability office's website and resources, ensuring up-to-date information and an engaging user experience.

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A Thyme and A Place, Hubbardston, MA                            August 2020–Present

Sales Associate/ Store Manager

  • Manage cashflows of up to $5,000 per day and execute financial paperwork.

  • Open and closed store, keeping it clean and maintained, as well as operating it for up to 10 hours while being the only worker.

  • Respond to 65+ customers per day with unmatched customer service.

  • Analyze and compute proper pricing for new items while unloading them from trucks.

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RELEVANT COURSEWORK:

Digital Public Relations Bentley University 2024

Develop the tools, critical thinking, and skills needed to manage and exploit information technology in high-tech public relations and public relations

generally. Whether promoting a product or controlling a rumor, high tech plays an important role in public relations strategy.

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Fundamentals of Design Bentley University 2024

Master the importance of creative problem-solving for UX, web, print, brand identity, wayfinding iconography, social media packages, PR

campaigns, product design and prototyping, and digital design layouts for mobile Apps.

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Web Design I: Information Design Bentley University 2023

Learn the importance of designing web pages based on client brand identity. The course focused on purpose, scope, and audience considerations in

page design, navigation, and the importance of website and wireframes in the development of a website. Focusing on the importance of employing

the fundamental principles of color theory, typography, layout, and visual communication design for the web.

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Marketing-Operations Fundamentals Bentley University 2022

Marketing and operational disciplines focus on the fundamental concepts and processes of marketing and operations management and how effective

coordination and the interface between these two primary functional areas create value for the customer, the company, and society at large.

 

SKILLS:

  • Proficient in Microsoft Office: Word, Excel, Outlook, PowerPoint, and Google Docs.

  • Proficient in design software for Canva, Miro, and Figma

  • Proficient in AI prompting

  • Proficient in content management system Drupal

  • Proficient in social media: Facebook, Instagram, TikTok, Snapchat, YouTube, and BeReal.

  • Working knowledge of Adobe Creative Cloud.

 

EDUCATION:

Bentley University, Waltham, MA

Bachelor of Science in Business, Creative Industries, Minor in Sociology

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HONORS:

President’s List – Fall 2024, Spring 2025

Dean’s List – Spring 2024

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